Sara Chi, who along with Anthony Knierim and Andrea Mitchell is a former SourceCon Spotlight, is a Corporate Information Optimizer. She is a sought-after business intelligence provider, best known for harvesting knowledge to enable smart decisions for businesses. She has more than 15 years of business research and competitive intelligence experience in management consulting, financial services and technology sectors and has worked for PriceWaterhouseCoopers (Taipei, Taiwan), McKinsey & Company (Taipei and Toronto), and the Canadian Imperial Bank of Commerce (leading bank in Canada). Some of the projects on which she has worked include helping clients enter different markets/countries, launching new products/services, and attracting new customers. Recently, Sara has expanded her horizon into recruiting research, including attracting new talent.

Sara is a firm believer that behind every good business decision is an Information Professional. It is her passion and mission that research serve more than just one function. Sara believes that the information must also be relevant to the business requirement and that it has to be easy to understood by end-users.

Sara is fluent in both English and Mandarin and is currently a freelancer. She resides in Toronto and helps clients globally.

We love Sara’s extensive background in our sister function of competitive intelligence. We are thrilled to have her perspective from business research as well as another international viewpoint on recruitment research and sourcing.