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Editor's Corner, SourceCon

Editor’s Thoughts: #SourceCon 2010, The Family Reunion


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I’ve been to all three SourceCon conferences, so you could call me a SourceCon roadie. I was privileged to be asked to speak at the first SourceCon in 2007, and after that conference I was asked to be part of the editing team to run the SourceCon Newsletter, later renamed The Source. I’ve been around the block when it comes to SourceCon and have seen its birth, watched it grow and go through that awkward period in its life, have seen it grow up and begin to mature, and last fall I attended its marriage to ERE. After attending SourceCon 2010 in San Diego last week, I have to say that this was the best I’ve seen SourceCon look. This year’s conference truly felt like a family reunion to me.

I won’t spend a lot of time reviewing the conference blow-by-blow; you can read all about the sessions and speakers on Mike Notaro, Dave Mendoza, Katharine RobinsonSharlyn Lauby, Arbita, HR Margo, Jim Stroud, or Glen Cathey‘s blogs. (sorry if I missed any!) What I want to talk about is where we go from here…

For anyone who attended at least one of the previous conferences, I’m sure you share my feelings about this conference. It was like seeing long lost friends and family members. Our group as a micro-community within the recruiting community has always been tight and close-knit. We are true family… we don’t always agree or get along, but when push comes to shove, we are always there for each other. We support and defend each other vehemently and stand united in the cause to promote understanding of and respect for our profession. We’ve come a long way in our quest to educate our recruiting brothers and sisters on our role within a recruiting organization. But there is still much work to be done…

Our function has always evolved. Our position is never a stagnant one, and we must constantly learn and improve to stay relevant. For the last several years, our roles have been heavily reliant on the technical aspects of Boolean search and understanding search engine navigation. With the onset of social over the past couple of years, our roles have begun to shift. Semantic search has become a focus, as has mastery of social technologies. In order to stay relevant, we must bend and adjust to the flow of information and the methods of communication that people use. After all, it is the people we are after – not the technology. We must find them where they are at.

Our roles are quickly requiring us to be on the front-line of engagement – having initial discussions that may not even be work- or job-related, and providing a warm-fuzzy feeling for the companies we represent. This researcher certainly hates to admit it – I have spent the greater part of my research career saying “I don’t talk to people”, and I’ve lately found myself striking up conversations via various social tools in order to build relationships. What used to be a skill and function reserved mainly for recruiters has now crept a little into our world. And as much as we may resist, it is a reality.

Have no fear though – for as much conversation around automation as there is, we will still need butts in the driver’s seats for all of the sourcing tools that are out there. Automation can be achieved in many parts of our job, but there there will always be a need for someone to manage. As Bryan Starbuck of TalentSpring shared with me, through the evolution of digging with your hands, to a shovel, to a bulldozer, there has always been a human involved in the work. We will certainly see lots more automation, but our job will never be 100% automate-able.

So where do we go from here, sourcing community? I have five next-steps to task you with:

  1. Never stop learning. Continue to remain relevant by educating yourself on as many tools and processes as possible. Don’t resist change, learn to bend and adapt to it. Keep in mind that the best education comes from making mistakes and learning from them. If you’re not green and growing, then you’re red and rotting.
  2. Embrace and uplift the community. Encourage each other in all endeavors. Never forget that you were once a sourcing newbie yourself, and show the same kindness that was given to you to the newcomers. Give praise generously and provide positive, constructive feedback when you see areas for improvement. (privately is usually the best way!)
  3. Communicate freely with your recruiting teams. If they have questions about your job function, find out what they are and where they come from, and help them to understand the value you bring to the table. Hold regular meetings with your colleagues and teach them about the tools you use to help them do their jobs better. It is easier to dismiss that which we do not understand, so providing understanding to your teammates will help them to appreciate your job function.
  4. Get involved with The Source! This newsletter is for all of you, but it’s also BY all of you. We’d love to have an article, video, slideshow, etc. from you to share here. We do have a slate of regular contributors but we certainly want to include postings from lots of other people.
  5. Plan to come to SourceCon 2011 and share the successes that you’ll surely have over the next year. There aren’t any dates in place yet, but the learning experience is priceless (ask anyone who has ever attended one!) and the offline discussions are an added bonus. I can’t even begin to describe to you the joy I experienced seeing so many of you in San Diego that I hadn’t seen in a couple of years.

The conference was a success only because you all made it one. From the presenters to the attendees, it is always about the people. Thank you for making SourceCon 2010 a must-attend conference, and I look forward to seeing my family again at our next reunion.

SourceCon

#SourceCon 2010: Photo Slideshow


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You’ve been waiting for them – here they are! Photos from the SourceCon conference in San Diego. Check ‘em out!

You can also check them out here on Flickr.

SourceCon

#SourceCon – Two Perspectives


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Two of our regular contributors wanted to share their experiences from last week’s SourceCon conference. Their experiences were night and day, because one was in attendance at the conference, while the other observed parts of the conference from the livestream that was provided. Here are Marvin’s and Andrea’s reviews of their SourceCon experiences…

Ladies first – Andrea!

Watching SourceCon from afar I couldn’t help but be impressed by how polished the conference looked, almost as much as I was impressed by the quality of the speakers and the depth and breadth of information. The speakers presented a holistic view of sourcing that really reasonated with me as it is something I try to push as much as possible. Starting off with Sheila Greco‘s presentation around phone sourcing and process was a great way to set the scene. Sheila said a couple of things that stick in my mind; the main one was “find the tools that work for you”. This is key to the sourcing process and something that I kept thinking about throughout the conference. Sheila also mentioned that “research is a talent”, and both of these statements were reiterated to me when Shally said “even the greatest, most expensive tools do not a sourcer make”. I had expected SourceCon to have a focus around the tools, but was surprised to see it was really balanced. Not that I don’t love tools, I love internet research and discovering cool tools that help me to better find and connect with people. Eric Jaquith‘s presentation was jam packed with tools that serve this exact purpose, so much so it was hard to keep up. I have yet to watch Eric’s presentation again but I will, and this time I will be writing down every cool and unusual tool that he highlights.

I liked how Shally gave us the strategic view with statistics from the Recruitment Genome project as well as the more tactical Boolean “goodness” that he is so great at. Speaking of Boolean, Glen Cathey‘s presentation showed how we could leverage semantic search applications in conjunction with Boolean and your own intelligence and natural curiosity and to find the right candidates.

Social media was also a focus, both from a tools perspective and for building relationships and communities. This was highlighted by Marvin Smith as well as TerriGail from Intuit. Terri and Gail showed that social media can be used to find and place candidates from all levels, and that it is important to have a strategy to “engage the candidates where they’re at”. I think that Marvin’s session was a great way to sum up and to show that with all the technology and cool tools we need to make sure we keep the human element in recruitment.

Marvin

Looking back on SourceCon 2010, one week removed, I have some random thoughts on the experience.

My initial insight is on the weekend that daylight saving time rolls in, do not take an early morning flight.  Even coffee with @researchgoddess did not fully awaken me and prepare me for a very busy Sunday.

I think ERE did a great job of keeping the DNA that Leslie (and Rob aka the sourcing dude) rolled out in the previous two events.  ERE retained the event talents of Kate & Crew, so everything went off without a hitch.

Jim Stroud continues his run as SourceCon Master of Ceremonies.  Between hawking magazines and giving away cash, Jim  kept things light and the agenda moving forward in a timely manner.

Eric Jaquith made a return visit to SourceCon and was insightful and thought provoking as usual.  Honestly, I do not know where he gets some of his techniques.

For me, meeting Glen Cathey was a was a real treat.  He had a great presentation and lived up to his billing a entertaining speaker and a sourcing thought leader.

I also was impressed with Terri ColiganGail Houston with Intuit.  As a fellow traveler on the talent community pathway, I enjoyed hearing about their workstream.

There was some new ideas used at SourceCon.  The Firefox Lab with Russ Moon and John Turnberg was very cool.

I thought the sourcing labs sessions were intriguing and seemed to really resonated with the sourcing community.  Interestingly, one of my colleagues went the lab on Sunday and I never saw him again.  I am not certain what went on there, but GlennShally & the rest of the lab presenters seemed to keep people captivated.

I think the streaming the SourceCon and ERE events over the internet is just plain cool.  A big shout out to ERE (and their sponsors) for making that investment.  Personally, being streamed live over the internet is interesting.  It certainly impacts how one answers questions from the audience.

My biggest disappointment at SourceCon was not being able to listen to my friends Kay KelisonMarie Journey present as we were scheduled at the same time.

I must admit, I had a great time last week.  Next Sourcecon will be my 4th and I look forward to gathering with the sourcing community to catch up on the great work that is being done in global talent identification and the tools and techniques to do our jobs.

Editor's Corner

Please Welcome Our Newest Regular Contributor


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We are pleased to add a new face to our lineup of Regular Contributors. Following his ‘retirement’ as Grandmaster Sourcing Champion, we approached Michael Notaro about being a regular writer on The Source. He jumped at the opportunity, and we are very much looking forward to what he brings to the table. Please help us in welcoming Michael Notaro as our newest author!

Michael Notaro is a sourcing consultant currently working for Accenture out of New York City. Prior to joining the recruiting and sourcing industry he was a fully licensed stock broker, medical supply salesman, and store manager for the electronics chain Radioshack. It was all due to a random phone call with a friend of a friend that changed everything when he decided to join the world of full life cycle recruitment in 2005.

Having spent two years between two firms in Long Island, New York, he began to look for candidates in more unusual places and found he enjoyed doing so very much. As he continued playing around and trying to expand his knowledge on the subject, his new blog happened to catch the eyes and attention of Amybeth Hale when she requested his input on her upcoming radio program. After countless discussions and numerous introductions to others in the industry he began to find a niche in the sourcing community. Finding himself perpetually more active in the sourcing world he wound up taking first place in the AIRS Extreme Sourcing challenge where he debut his Google Coop for candidate search.

It was right after all of this when everything completely shifted again due to the advent of SourceCon in 2007. Michael won the very first challenge issued for entry and went on to win the Grand Master Challenge that year.  Shortly thereafter he decided to venture outside the world of full life cycle recruiting and follow his heart toward internet research with Deloitte.  Since that time he’s worked with firms such as Coach Inc, Hewitt, and presently Accenture primarily in a sourcing capacity.

In 2008 he successfully went on to defend his title of Grand Master Sourcer at SourceCon 2008.  His title was lost however this year at SourceCon 2010 and the torch was passed onto Katharine Robinson, a sourcer from the UK.  As a result of his retirement from competition and his emerging desire to be part of the bigger picture, we asked him to join the Source as a regular contributor.

Michael graduated from Rutgers University in 2004 with a degree in Sociology and Psychology.  He spends most of his free time devoted to the game of pocket billiards, working on his novels, and watching cartoons.  If he’s not in a pool hall, sleeping, or working, he’s usually tweeting or writing in his new blog which can be found here: http://sourcing.feedthebeagle.com.

Challenges, SourceCon

The #SourceCon Grandmaster Sourcing Challenge


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The war is over. The challengers, weary, battered and bloody… The smoke has cleared…. and we have a brand new Grandmaster Sourcing Champion!

Yes folks – the mighty Mike Notaro was bested last night in an epic battle that traversed the entire Downtown San Diego Marriott Hotel and Marina. This challenge was completely different from all the challenges of the past and confused the heck out of the participants. But when it was all said and done, at the end of the night emerged a new Champion – Katharine Robinson, AKA @TheSourceress.

Katharine was the winner of the second SourceCon challenge. She shared with us this morning how she solved this final, and most confusing, challenge.

The first piece of the challenge was the business card from Broadlook that was handed out at the registration counter in the morning . The four of the challenge winners gathered to talk about it and couldn’t figure out its significance so they set it aside. The challenge was officially announced later in the afternoon, and shortly thereafter she noticed the QR code that was on each of the attendee badges. The three women sat down to figure out how it played into the challenge and man came over and showed them how it resolved to http://www.sourcecon.com/pi. She arrived on the page, which turned out to be Jim Stroud’s History of Sourcing. There was a red line under the picture of SourceCon indicating a link, and it took her to a blogtalk radio podcast. She listened to the podcast, which turned out to be directions around the hotel to find different clues planted throughout the hotel. She ended up out by the pool and discovered some black balloons with the SourceCon logo on them. On the back of the balloons was a Boolean string. She recognized that the clue was to find David Manaster in the Manchester Room. When she arrived, she found the Cryptex security tube, and she saw clues stuck to the walls of the room to help open the Cryptex. She talked to other people in the room to see if they could help with some of the clues as well. A man shared with her to use some ‘logic’, which ended up being the code to open the Cryptex. Inside was a card with holes punched into it. She eventually figured out that she needed to lay the white punched card over top of the Broadlook card that was handed out earlier in the day to reveal an email address to send a notification to, indicating that she had unlocked the code – scami@ere.net. From start to finish, the whole process took about an hour.

Katharine has received lots of congratulations following solving the Challenge, many from people whom she’s never communicated with before. She has received lots of support from the UK which is where she lives, and she will have a trip back to SourceCon next year to defend her title.

Big congratulations to all of the challenge winners this year: Irina Shamaeva, Katharine Robinson, and Lisa Offutt. As well, we offer a heartfelt congratulations to Mike Notaro, who has held the title of Grandmaster Sourcing Champion for the last two SourceCons.

Great big thanks go out to Donato Diorio and Broadlook Technologies who sponsored our Challenge. They have been a great partner for the challenges and we are most appreciative of their support!

Special thanks also go to Julia Stone and Geoff Webb, who were the masterminds behind the challenges this year. They did a fantastic job keeping us stumped!

SourceCon

#SourceCon Live Stream Information


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With many of you already packing and getting ready to head out to San Diego next week for a full week of great recruiting events – SourceCon 2010 and ERE Expo 2010 Spring, the rest of you aren’t totally out of luck.

As we have over the past two years, we will be live streaming many of the sessions for free for those of you who can’t make the trip.

Of course we can’t bring you all of the benefits of attending the events live in person like the tremendous networking and access to our expert speaker faculties, but if it is not an option for you to be there in person, clear your schedule from Sunday – Wednesday so you can take advantage of the stream.

SourceCon will be streaming live on Sunday & Monday right here on www.sourcecon.com.

Here is a schedule of what is available to you:

sourcecon-logoSourceCon 2010 – Sunday, March 14 – Monday, March 15:

Click here for the full details about the agenda and speakers:

SUNDAY, March 14, 2010 (All times PT)

  • 1:00 pm – 1:15 pm – Welcome Remarks w/ Conference Chairman Jim Stroud
  • 1:15 pm – 2:30 pm - What a Long Strange Trip It Has Been! led by Sheila Greco
  • 2:30 pm – 3:45 pm - How to Gain a Recruiting Competitive Advantage Without Becoming an Easy Target led by Eric Jaquith
  • 4:15 pm – 5:30 pm – Key Sourcing & Social Media Initiatives for 2010: Distilled Wisdom from 1200 Staffing Leaders led by Shally Steckerl

SOURCECON – MONDAY, March 15, 2010 (All times PT)

  • 8:45 am – 9:00 am – Opening Remarks w/ Conference Chairman Jim Stroud
  • 9:00 am – 10:15 am – Keynote Presentation: Sourcing and Matching: Artificial Intelligence vs. Human Cognition – led by Glen Cathey
  • 10:45 am – 12:00 pm – Managing Social Media Madness led by Terri Coligan & Gail Houston
  • 2:00 pm – 3:15 pm - Firefox Lab led by Russ Moon & John Turnberg
  • 3:45 pm – 5:00 pm - Employing Talent Communities to Rehumanize the Recruiting Process led by Marvin Smith
SourceCon

I Am #SourceCon


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IamSourcecon1It started three years ago… the mystery of who was behind SourceCon. Who brainstormed the conference? Who was behind those crazy challenges? Leslie O’Connor was finally outted as the originator of SourceCon, and Rob McIntosh revealed himself as the original “SourceCon Dude” – the man who crafted the challenges and baffled us all. But now the torch has been passed to David Manaster and ERE. So, is that who is truly behind SourceCon? Who, exactly, IS, SourceCon now?

IamSourceCon2As with any rumor in this very close-knit community of ours, things have gotten out of hand. Speculations abound that the mastermind behind the challenges is none other than the conference emcee Jim Stroud. Others murmurings are that it must be Shally Steckerl and the team at Arbita who are indeed #SourceCon, and others still have anonymously dropped hints that they are the ones creating the challenges. Recently, a handful of people have also come forth, proclaiming publicly that they themselves are #SourceCon – including James Mayes, David ManasterMarie Journey (she even has video evidence??), and even our own Chief Editor, Amybeth Hale. With so many possibilities, how are we to determine who indeed is the real #SourceCon?

The fact is that SourceCon isn’t about one, two, or even a small handful of people behind the challenges. It’s about the community that has developed over the years out of a common bond. Our camaraderie is due to our desire to be seen as different from our recruiting colleagues – not one and the same, but a separate  and vitally important piece of the entire talent acquisition machine. We longed to be given the proper respect for the work we do, and as a result we have banded together to help our brothers and sisters in the same struggle. Our support of each other led to the development of communities: listservs, discussion groups, social networks, blogging communities, etc. This resulted in many of our community members establishing training agendas and offering ongoing support as their entire line of work. We have so many unbelievably talented individuals in our sourcing community, each with a special skill to share with everyone, and all so incredibly willing to share these skills with his or her colleagues. This is a family, in the truest sense.

The culmination of this ‘family’ mentality is the development of an educational conference that was designed specifically for those of us in research roles. We finally have a system that is uniquely ours, created by us, for us. And so, taking that into consideration, we can safely conclude that no individual person is #SourceCon. In fact, we are all #SourceCon, because each and every one of us has a stake in this community. We wanted it, we created it, and we all continue to grow and nurture it. With all of us standing together to say “I am #SourceCon”, our collective voices proclaim instead that We Are #SourceCon.

Please share this message with your fellow researchers and let them know that you are #SourceCon when you do so. You are all #SourceCon and we are looking forward to seeing you this weekend.

SourceCon

Why I Love SourceCon – Seeing Former Colleagues


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SourceCon would not be SourceCon without Jim Stroud. Whether it is his cutting edge humor, his energetic vibe, or his dancing ability, Jim sets the tone for SourceCon. A great sourcer, trainer and creative force in sourcing, Jim assumes his master of ceremonies persona just prior to the first speaker and carries that routine through the remainder of the conference. It is quite a hoot!

It was Jim (along with Glenn) that provided me a platform at Microsoft – I will always be grateful for their support and friendship. But professional relationships do not end with working for the same company. We are part of something greater — a sourcing community that gathers annually at events like SourceCon to share memories, ideas and dreams about what could happen. And Jim is the cheerleader for our community.

One thing that we imagined about at Microsoft was how we can find a better method of attracting and developing passive prospects. We are Employing Talent Communities to Rehumanize the Recruiting Process. I will discuss our approach at SourceCon 2010. I invite you to be part of the presentation and conversation. I am the last speaker on Monday, so as you plan your departure from SourceCon, take a later flight and please join me.


Make sure to join us March 14-15th in San Diego at SourceCon – register today!

SourceCon

Artificial Intelligence vs. Human Cognition – A Synopsis


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Are you attending or thinking about attending SourceCon 2010? Glen Cathey is going to be the keynote speaker for the event, and he will be presenting on Artificial Intelligence vs. Human Cognition when it comes to sourcing and matching. Even our regular contributors are eager to hear what Glen has to share. Here’s what our own Marvin Smith had to say:

“A person that I want to meet is Glen Cathey. I read his blog and know him from the point of view as an author, but want to learn more about his story in recruiting and sourcing. Glen is the type of writer that shares the secrets of our craft, yet is a man of mystery with respect to himself.

“As an alumnus of the previous two SourceCons, I have found that the venue and the agenda foster conversations and sharing. It provides opportunities to make new friends with thought leaders like Glen.”

We asked Glen to give us a teaser of what he’ll be presenting…


If you’re curious to know what kinds of things I’ll be addressing during the session, here is a sneak peek:

  1. The intrinsic and often overlooked challenges associated with sourcing resumes
  2. What artificially intelligent semantic search and match applications claim to do and how they actually work
  3. The limits of artificial intelligence
  4. What people can do that semantic search applications cannot
  5. The 5 levels of semantic search
  6. The 4 levels of secondary/e-sourcing
  7. What I think is the ideal candidate sourcing solution

If you’ve ever wondered about the fantastic claims that some of the semantic search application vendors on the market make as to how their solution can mimic a senior recruiter when finding candidates, then you will be very interested in hearing what I have to say about the reality of what they can do.

If you’re a sourcer and you’re concerned that your role/position might eventually be replaced by sourcing software, you will be encouraged by my analysis and supporting arguments that explain why the abilities of creative and investigative sourcers will always be in demand – tomorrow and 50 years from now.

I hope you will be able to attend SourceCon 2010 – I know I’m looking forward to it!


About our guest author:

Glen Cathey started out as a technical recruiter in January 1997 and has accumulated 13 years of experience in the recruiting and staffing industry. He currently serves as the Vice President of Recruiting for a billion dollar staffing firm. His experience spans full life cycle recruiting “at the desk” to hiring, training, and managing large recruiting and delivery teams, as well as training hundreds of Technology, Defense, Finance and Accounting, and Healthcare recruiters who are responsible for nearly 10,000 hires nationally on an annual basis.