Yesterday I received a notification from Jobvite that the results to their 2010 Social Recruiting Survey were available. This is a topic of great interest to me, as it is to many of you, so I couldn’t wait to take a look at it. Sure enough, not much surprised me – more companies are embracing the use of social networks like LinkedIn, more money is being put into the purchase of social technologies, and more companies are claiming that greater percentages of their hires are starting to come from social networks and other online resources.

Big shocker! But there is a message that we, as sourcing professionals, need to find between the lines here…

Social recruiting is changing the scope of our job.

Let’s face it sourcers, we used to be able to get away with hiding in the corners of our offices, nose glued to our monitor(s), feverishly typing away on our keyboards drumming up complex Boolean search strings to scour the Internet for our diamond in the rough. In the words of Fergie, “That’s so two-thousand-and-late” these days. Gone are the days of total introversion and zero interaction with potential candidates.