Effectively Create and Grow a Recruiting Firm’s Web Brand Presence via the Efficient Use of the Growing List of Communication Tools

When I assess what has brought about the most change and will continue to bring about the most change in names sourcing and Internet recruiting, I’d say it’s the staggering growth in the creation of new tools that expand the reach of communication and brand management.  In essence, the sourcing toolkit has expanded greatly and the subsequent reach provided helps to increase brand awareness to passive and active candidates.

Yet the increase in the number of tools doesn’t necessarily equate to an increase in efficiency in getting your message to the right people and helping to cut down on your sourcing time.  It’s one thing to have a tool and it’s another to learn how to use the tool properly.  Hence, the ability to effectively increase the reach of your messages, and to control and expand your firms’ brand, will equal the knowledge of how to use these tools.

For this reason, I’d say that for recruiting firms to survive and thrive in 2011 & beyond, it will be an absolute necessity that the names sourcer / researcher branch out beyond the traditional role, embrace the new tools of communication, and learn how to effectively use them to create and maintain a firm’s web brand presence.  This has become clear to me, not only in my current role, but reflecting on past positions, and relates especially to non-corporate, third party recruiting firms.