Over the last few weeks I have been running a Finding Target Organisations series. A good way to start identifying potential target organisations is by first looking at your client’s direct competitors. By targeting the competition, you achieve two things:
- You strengthen your client’s position in the market by acquiring highly relevant performing talent.
- You weaken the competitor’s hold in the market by targeting their best staff.
The impact of this approach varies, depending on the seniority and position of the role you’re sourcing for and whether they have succession plans in place.
There are three main sources you can find your client’s key competitors: Online Databases, Boolean Search, and People. Last time, we covered Boolean search.
Following on from parts I and II, our final article focuses on leveraging information from ‘People.’
What’s the easiest way to verify information on the Internet? Pick up the phone and ask!