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Sourcing News and Knowledge – Beyond the Obvious


Ronnie Bratcher

Ronnie is a professional recruiter who excels at relationship development and management within the recruiting lifecycle. With 13 years of Executive Management/Human Resources experience and 11 years of recruiting experience with the primary focus being on Information Technology, he has established creative strategies within the recruiting life cycle highly adaptable to any business vertical. His experience in management brings value into the recruiting process by creating/implementing sourcing methodologies, candidate and client relationships and hands on experience of understanding business processes. Ronnie’s career has spanned over 25 years starting in the retail industry with Target Stores as a Store Manger/Project Manager for fourteen years. Wanting to move a different direction in his life, he accidently stumbled into the Recruiting profession. Starting in 1999, Ronnie spent six years working in the contingency area with companies such as Synerfac, Kforce, MDI Group, Davis-Paul Company, and B2B Workforce. This built a solid foundation to transition into contract recruiting in 2006 supporting corporate recruiting initiatives. He has completed projects with Celerant Consulting, Microsoft Consulting Services, and other short term initiatives. Currently Ronnie is working with Avanade, Inc as a SharePoint Solutions Recruiter providing sourcing and recruiting initiatives for the Business Intelligence and Collaboration team. He currently serves on the Board of the Technology Association of Georgia Recruiting Society. In his personal life, he enjoys being a Father to his Daughter (7yrs old) and married to his wife of fifteen years. He is very active in competitive cycling and races for the Aarons Cycling Team based in Atlanta.

Articles by Ronnie Bratcher

The Sourcing Function

Sourcer or Recruiter – The Dividing Line


4 Comments

Bratcher, Ronnie

The evolution of the modern-day recruiting model has totally confused the roles we play as sourcers in the life cycle of the recruiting process. If you have been in this business more than ten years you will probably feel comfortable with my opinion stated here. I have a few thoughts to share on what I believe are some differences between the functions of these pieces of the process and how the marketplace continues to interpret these titles.

As organizations continue to streamline the recruiting process, the challenges of technology and real time data provide a whirlwind of information hitting us in the face at warp speeds. We try to use tools to capture this data and hopefully take that opportunity to use additional technological resources to engage in finding the right candidate for our openings. But can a person truly deep-dive and chase all means of paths on a daily basis to engage with candidates to ‘woo’ them to your house? Not in my opinion; you have to sleep at some point, right?