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Sourcing News and Knowledge – Beyond the Obvious


Amybeth Hale

Amybeth Hale is the Editor for SourceCon.com. She has been a recruiting researcher since 2002, having worked on both the agency and corporate side of recruiting. Amybeth has been a speaker at several industry conferences, including SourceCon, The Fordyce Forum, and the Social Recruiting Summit. She has been quoted and published in such well-known publications as Mashable, AdAge, and The Fordyce Letter, and was featured in the Northwest Business Monthly magazine as a rising star in the Pacific Northwest business community. Amybeth is affectionately known in the sourcing world as the "Research Goddess" and blogs at www.researchgoddess.com.

Articles by Amybeth Hale

Editor's Corner, Leadership, The Sourcing Function

How Sourcing Fits Into the Sales Funnel


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sales funnel

The sales process is a step-by-step layout of what actions must be taken to turn prospects into customers. Regardless of how you look at it, recruiting is pretty much the same as product or service sales. The only difference is that our ‘product’ is a job opportunity and our ‘customer’ is a prospect (who hopefully turns into a candidate). As such, we approach the sales cycle in much the same way: targeting prospects, selling them on feature/benefits, closing a deal, and (hopefully) follow-up and account maintenance.

If you look at it through a recruiting lens, substitute sourcing for all the pre-sales activities, recruiting for sales and closing, and HR for account management.

It’s really that simple.

Depending on who/what you reference, a sales funnel will typically look something like the image above.

Just move a couple of these things around and – voila! – you’ve got a hiring funnel that includes sourcing, recruiting, and HR.

Industry News, Technology & Resources

Search Updates: Amazon Cloud Search and Google “Plus Your World”


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Screen shot 2012-01-22 at 9.33.14 PM

A couple of things have happened in the word of search in recent weeks that were overshadowed by some of the legislature going through the US House of Representatives as well as the US Senate: speculation of an Amazon cloud search, and announcement of major changes to Google’s search functionality, otherwise known as Google ‘Plus Your World.’

Industry News

First PIPA, then SOPA — Now OPEN?


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Screen shot 2012-01-22 at 9.28.33 PM

Boy, the Internet itself sure has created a lot of buzz in the last week, hasn’t it?

With protests of  SOPA and PIPA last Wednesday ultimately leading to the shelving of SOPA by its original creator, House Judiciary Committee Chair Representative Lamar Smith, you’d think that the collective “we” had won.

Well, not necessarily.

Though this was seen as a major victory, the very same day these two bills were vehementy protested, a new bill was introduced called OPEN.

Industry News, Technology & Resources

A Sourcer’s Guide to Understanding SOPA and PIPA


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sopapipa

Today, many Internet websites are participating in a “blackout” protest against two bills that have been making headlines recently due to their controversial nature. SOPA (Stop Online Piracy Act) and PIPA (PROTECT IP [Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property] Act) discussions have taken online communities by storm over the last several weeks — but do you really understand either of them, or how they may affect sourcing?

Let’s start with PIPA, because it was introduced first and it’s really the only bill that’s still an immediate issue since President Obama shelved SOPA on Monday (why people are still protesting it today confuses me, but that’s another story…).

The Sourcing Function

Breaking Down the Sourcing Function, Part 5: Common Myths About Sourcing


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myth

Over the last several weeks, we’ve talked about what a sourcer does and doesn’t do. I’ve given you some of my thoughts on where to look for a sourcer for your team, some suggestions on how to interview potential sourcers, and what qualities in an individual might lead them to be a good sourcer. I’ve also given you some insight into the day in the life of a sourcer. So what’s left?

How about some fun things: some common misconceptions of what sourcing is. Yes, I believe every sourcer has beaten this topic to death at some point or another. But now, it’s my turn.

The goal of this is not to make light of these misconceptions, but rather to re-educate everyone on some of the things that are incorrectly associated with research and sourcing, and hopefully offer some suggestions on the correct way to view this very vital part of a recruiting operation.

SourceCon

I Wanna Go to SourceCon! How To Persuade Your Boss


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SCsv11

Last fall, one of the attendees at the conference in Santa Clara told me that a document we posted to provide some tangible evidence of the benefit of attending SourceCon had worked for her: she printed up the document and gave it to her manager, who read it and said, “Looks like something you should go to!”

I was recently asked by someone interested in sending a small team of recruiters to SourceCon in Atlanta to share some further information about the conference and answer some questions. While responding, I really started getting excited about the event and all it represents, and my response ended up being quite long-winded.

The answers I provided, however, are truly a reflection of why I feel this event is singularly the most important event for sourcers and those who desire to learn more about sourcing to attend this year. Below are the questions as well as my responses — I hope these will help you make a decision to come to SourceCon or give you the tools you need to ask your manager to send you!

SourceCon

Are You Ready for SourceCon Atlanta?


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We are all SUPER jazzed about SourceCon Atlanta coming up next month — February 9-10. We hope that this short video will help you feel the same — register today and join us next month!

Editor's Corner

It’s All About Perception


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developersdesignersPMs

Yesterday, a really funny photo was shared with me comparing developers, designers, and project managers. The image (shown here, originally created by Alex Toulemonde) demonstrates the perceptions each of these groups of individuals has not just of each other, but also of themselves. It’s hilarious — yet this is how they see one another when working together.

I started thinking… what would a similar photo montage look like if we were to show pictorially how sourcers, recruiters, and HR think of each other as well as themselves? I respectfully submit to you the following chart (following consult with actual recruiters and HR folk in addition to my own thoughts as a sourcer).

Once you’ve finished your chuckling, stop and think for a moment — and then look again at the images depicting how you, as sourcers, are viewed by your recruiting and your HR counterparts. Is this the perception you want to project to your colleagues, your peers, your partners?

I doubt it.

The Sourcing Function

Breaking Down the Sourcing Function, Part 4: What Does a Sourcer Do All Day?


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interview with the bobs.jog

There are a lot of people out there in the recruiting community who have no clue what a day consists of for a sourcer. I’ve had people ask me if I just stare at my screen all day or surf websites or just sit there and basically do nothing – true story! While I do ‘stare at my screen’ a lot (been known to go cross-eyed on occasion!) when I sourced full time, what I did all day is not simply surfing websites. It’s more complicated than that, and in part 3 of this series of Breaking Down the Sourcing Function, I would like to walk you through a typical day (if that in fact even exists!) of a sourcer.

Read this quote from one of the greatest work movies of all time, Office Space, and tell me if this isn’t what some recruiters think you do all day!

Bob: You see, what we’re actually trying to do here is, we’re trying to get a feel for how people spend their day at work… so, if you would, would you walk us through a typical day, for you?

Peter: Well, I generally come in at least fifteen minutes late; I use the side door – that way Lumbergh can’t see me…and after that I just sort of space out for about an hour. I just stare at my desk; but it looks like I’m working. I do that for probably another hour after lunch, too. I’d say in a given week I probably only do about fifteen minutes of real, actual, work.

Leadership, Metrics, Social Media

The Best of SourceCon 2011, #2 — 10 Common Mistakes of Sourcing


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JHascheRIS11

Editor’s note: this article derived from Jennifer Hasche’s RIS presentation was the 2nd most popular article on SourceCon in 2011. It originally ran in October.

During her presentation on sourcing strategies that produce results this Monday at the Recruiting Innovation Summit, which took place at Facebook in Palo Alto, CA, Jennifer Hasche, a Senior Sourcer at Intuit, shared her list of top 10 sourcing mistakes that are typically made within a recruitment organization. These mistakes are often the cause of missing the right candidates, taking too long on a search project, not understanding your business, and most frustratingly the misuse of available sourcing talent within an organization.

Read through the following list and make sure you aren’t making these mistakes yourself!