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Editor’s Corner

Editor's Corner, Leadership, The Sourcing Function

How Sourcing Fits Into the Sales Funnel


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sales funnel

The sales process is a step-by-step layout of what actions must be taken to turn prospects into customers. Regardless of how you look at it, recruiting is pretty much the same as product or service sales. The only difference is that our ‘product’ is a job opportunity and our ‘customer’ is a prospect (who hopefully turns into a candidate). As such, we approach the sales cycle in much the same way: targeting prospects, selling them on feature/benefits, closing a deal, and (hopefully) follow-up and account maintenance.

If you look at it through a recruiting lens, substitute sourcing for all the pre-sales activities, recruiting for sales and closing, and HR for account management.

It’s really that simple.

Depending on who/what you reference, a sales funnel will typically look something like the image above.

Just move a couple of these things around and – voila! – you’ve got a hiring funnel that includes sourcing, recruiting, and HR.

Editor's Corner

It’s All About Perception


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developersdesignersPMs

Yesterday, a really funny photo was shared with me comparing developers, designers, and project managers. The image (shown here, originally created by Alex Toulemonde) demonstrates the perceptions each of these groups of individuals has not just of each other, but also of themselves. It’s hilarious — yet this is how they see one another when working together.

I started thinking… what would a similar photo montage look like if we were to show pictorially how sourcers, recruiters, and HR think of each other as well as themselves? I respectfully submit to you the following chart (following consult with actual recruiters and HR folk in addition to my own thoughts as a sourcer).

Once you’ve finished your chuckling, stop and think for a moment — and then look again at the images depicting how you, as sourcers, are viewed by your recruiting and your HR counterparts. Is this the perception you want to project to your colleagues, your peers, your partners?

I doubt it.

Editor's Corner

Season’s Greetings from SourceCon


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Screen shot 2011-12-21 at 8.00.52 PM

Wishing all of you a wonderful holiday! Next week we will count down some of the top articles from 2011. Have a great weekend!

Editor's Corner

Be Kind to Newbies


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newbie

When I started at Jonathan Scott International in June 2002, I had absolutely no clue what I was going to be doing. My sister-in-law had called me in early May to inform me that the recruiting agency for which she worked was hiring for a position called ‘Internet Researcher.’ She knew I was into computers, and since I had never been to Cincinnati to visit my brother she invited me up from Tampa, where I was living and waiting tables, for a long visit over Memorial Day weekend that would include a job interview. I got the job and used every last dime to move all of my worldly belongings up to Cincinnati to start a new life. Never would I have imagined being where I am today from those humble beginnings.

Aside from the training in recruiting I received from Jon Bartos, the owner of the company of which I was now an employee, a woman from another local Management Recruiters International franchise came to our office a couple times in my first two weeks to give me some additional instruction specific to Internet research. She was an Internet Researcher too and had been asked to help me learn the ropes of sourcing. Once I really started getting good at sourcing, another MRI researcher and I breathed some life back into a dormant Internet Research (IR) listserv in the MRI system and started reaching out to other researchers through the network to meet and share knowledge. By the time I left that job, there were over 500 participants in our listserv conversations with IR responsibilities within their offices. To the best of my knowledge, that list is still active today.

Bill Gates once said, “Be nice to nerds. Chances are you’ll end up working for one.” To that I say, “Be kind to newbies. You never know where they’ll end up — or the impact your kindness will have!”

Editor's Corner, The Sourcing Function

Sourcing: Cost vs. Value


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push lawn mower by Steven Depolo

Over the years, the question of how one defines sourcing has been one that never seems to die. It is almost always accompanied with follow-up questions, “How do you pay a sourcer?” and “Why hire someone when I know how to do it myself?” Someone once shared the opinion that ‘simply delivering names and contact info isn’t really worth paying for unless the people are not on LinkedIn/the Internet.’

I think that statement can be true or false depending on whom you’re asking.

Last week, we sent out a link to a Sourcing Salary Survey to capture some information to help answer that first question, and this week I wanted to follow up with some food for thought on why it’s valuable to hire sourcers in the first place.

Editor's Corner

Have a Great Thanksgiving


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Happy Thanksgiving SCN

From our family to yours, we would like to wish each and every one of you a very Happy Thanksgiving this week. Safe travels as you travel today — we sincerely hope you enjoy your holiday with friends and loved ones. Thank you for reading, commenting, and contributing to SourceCon and this community of sourcing professionals — you are what makes it great and we appreciate you!

Editor's Corner, Leadership

Unconventional Leaders: Why Your Sourcing Team Needs a Tim Tebow


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Tim Tebow

I think every sourcing team needs a Tim Tebow.

I’ve been a fan of Tebow since he was at the University of Florida. I cheered for him then, and I take great pleasure in cheering for him still — and not just because he is a Gator (like me), a Heisman trophy winner, and an all-around awesome guy. I cheer for him because while he was a winner in college, he’s a guy who isn’t “supposed” to win in the NFL — and yet he does. He’s the proverbial underdog that we all claim to want to see win. (Though popular opinion sure doesn’t seem to indicate that… but that’s a completely different article.)

So after the Denver Broncos’ record improved to 5-5 (4-1 with Tebow starting) with a win over the Jets this last Thursday, I was so pleased to read this fantastic article by my colleague, John Hollon about how Tebow is breaking the mold of what success and leadership is supposed to look like in the NFL.

Leadership, no matter what line of work you are currently in, doesn’t have to come in a certain package, a certain style, a certain look, or from a certain background. Hollon says,

“If you get locked into believing that a leader must look and act a certain way, or have a certain kind of demeanor and experience, you’ll miss out on the unconventional person (or style) who can be equally (if not more) successful for you.”

In order for this to happen, sometimes you have to change what you may not even realize is broken. Because it’s not broken — it’s just not as good as it could be. The Broncos realized this when they drafted Tebow. And I definitely think sourcing needs more of his type of unconventional leadership.

Editor's Corner, Technology & Resources

Sourcers: Don’t Be a Tool


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dont be a tool

I will never forget the few moments I spent with Bryan Starbuck (founder of TalentSpring, now Talent Technology) in San Diego in 2010 when he shared one of my favorite analogies that I still quote today:

“Sourcing can never fully be automated. Think about it this way: whether you are digging with a shovel or a backhoe, there still has to be a human being involved in some capacity – either moving the shovel or controlling the backhoe.”

That being said, anyone who denies that there are significant parts of sourcing that can be automated today is living under a rock. There really isn’t any need to spend hours upon hours writing complex Boolean strings – there are tools that can do that for you. There are marketing tools that you can use to draw people to you and endear them to your company, your brand, your opportunity. There are organizational tools that you can use to categorize your prospects and remind you that you need to stay in touch with them or that they’d be a good fit for this opportunity or that one.

Are you a tool? I don’t think so. So stop being a tool, and start using them instead.

Editor's Corner

Acres of Recruiting Diamonds


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russell-conwell

Several years ago I read a book called Acres of Diamonds, a short book by Russell Conwell, a Baptist minister. The book, which is essentially was a speech he delivered around the world in the late 1800s, was first published in 1890 but is still very applicable today. The basic gist of the speech was that one need not look elsewhere for opportunity, achievement, or fortune  — the resources to achieve all good things are present in one’s own community.

The impetus of this thought comes from my attendance today at the Seattle SMA Symposium, at which a good mix of national and local talent presented thoughts and facts on the latest recruiting, sourcing, and candidate experience practices both locally and abroad. As a slightly new resident to the Seattle area, but a 2-year resident of the state of Washington, I am continually impressed with the level of connection in this city amongst its recruiters. There are several professional organizations available for recruiting folks to join, network, and learn from, and people seem very well connected both within and outside of their organizations. With these connections come wonderful opportunities to share knowledge, innovation, and hopefully candidates — because we’re all trying to get people back to work, right!?

Consider Acres of Diamonds again: The resources to achieve all good things are present in one’s own community. Think about this statement, and then consider all of the recruiting resources in your own community(ies). Are you taking advantage of them? Or are you continually looking outside of your available resources for those opportunities?

There are a few ways to look at ‘community’ in this sense.

Editor's Corner

Doing Due Diligence In Research


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quality product

For those who are pure researchers – how do you do due diligence when you are doing a research project? Research by definition is “the systematic investigation into, and study of materials, sources etc. in order to establish facts and reach new conclusions.” Are we, as researchers, making sure we cross all our T’s and dot all our I’s when we are working on our searches?

Here’s a scenario that I’m sure everyone has encountered in their career: you come across the contact information of a potential candidate, copy/paste it into an email, and ship it off to the recruiter you are helping. The recruiter gets in touch with the potential candidate only to find out that he/she isn’t there at the company, or in a worst case scenario (which I personally have experienced) the person is deceased! What happened here?