
Search results are important, especially to those who spend an inordinate time sitting in front of the blinking cursor on their favorite search engine, waiting for the next brilliant boolean search string to pop into their head. You would assume that knowing more about how search results are created would make it easier to find who you’re looking for on your favorite search engine, right?
As search providers become more open about how results are served and what factors are impacting top ranking, will this help people who live on the edge of search capabilities or only further muddy the waters?




















