
As LinkedIn’s annual user conference got underway in Las Vegas today, it took on an import that goes well beyond the quality of the agenda. This is its first conference since becoming a public company and the first since its dominance as the Internet’s leading business network was challenged — directly or otherwise — by such powerful brands as Google, Facebook, and Monster.
The sessions the company has planned for the three-day event are heavy on the training with a strong mix of sessions devoted to recruiting strategies and social media. The speaker lineup is first rate and the agenda promised enough variety and practicums that it should be easy enough to answer the boss’s “What did you learn?” questions.
On another level, though, the conference is spectacle, a physical manifestation of the reach LinkedIn has achieved into the recruiting world in just a few years. Founded as a sales and marketing leads business, LinkedIn has morphed into a jobs-focused social network. Today half its revenue — approaching $500 million — comes from recruiters.
But in just the five months since LinkedIn went public in May the world has changed.
Google launched a social network, Monster launched BeKnown, a careers network, BranchOut, a startup careers network, announced a partnership with CareerBuilder, and, perhaps most significant of all, Facebook detailed sweeping changes to its 800-million-user social network that could trump the need for a separate business network altogether.




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