That title is kind of a ‘duh’, isn’t it? But it’s amazing how often developing a good list of keywords, and then putting them to good use, is overlooked when formulating a successful sourcing campaign.
In a post written yesterday on the Search Engine Journal, Case Ernsting shares his thoughts with SEO professionals on how keywords are important to writing good copy. I would like to take this piece and put a sourcing ‘twist’ on it to fit with the notion that to conduct a good sourcing campaign, keywords must be your guide. Please make sure to check out Ernsting’s post as well – it echoes some things that were shared recently here on The Source by guest author Adam Wiedmer, Tools & Techniques for Writing Strategic SEO Job Postings.
Whenever I’m starting a new sourcing project, I always begin with a hearty dose of Keyword Research. Well before you touch any social network, search engine, or resume database, you need to know what keywords your req is really going after.
This is hardly a new concept, as many sourcing pros will tell you that starting a campaign with Keyword Research is a “Best Practice”. But many times some of the hidden gems of keyword research go unnoticed. A carefully chosen select set of keywords is the fuel for a well structured, effective sourcing project. Your list of targeted words and phrases helps you find competitors, perform peer regression analysis, target the right industries, define relative terms, and, most notably, determine where these keywords can be readily found.