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Articles tagged 'Social Media'

Social Media

The Basics: Google+ for Sourcers and Recruiters


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This week, I had the opportunity to speak at the DFW Texas Recruiters Network luncheon in Dallas. I’ve visited the group a couple of times and it’s always been a very engaged crowd.

My topic this week was Google+ for Sourcers and Recruiters. I shared why talent acquisition professionals should be on Google+, and a few search strings that can be used to identify candidates on the network.

Social Media

Buffer Announcement: Users Can Now Update LinkedIn Company Pages


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Great news for the sourcers and recruiters that manage a LinkedIn company page! Buffer has announced that, as of today, users can schedule and post directly to a LinkedIn company page. This announcement comes just weeks after Buffer announced they would be supporting Google+ business pages.

What can users now update with Buffer?

Technology & Resources

Social Media Recruiting: A Second Look Beyond the Big 3


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Last week, I wrote an article on ERE called Beyond the Big Three, in reference to the social networks that nearly everyone seems to be referring to when they talk about social recruiting: LinkedIn, Twitter, and Facebook.

In that article, I pointed out that not only have most of the networks in the big three have a small job board component (or social add on that has made them less social and more database like) but the majority of the statistics you find in social recruiting reports essentially reference LinkedIn; the behemoth professional network accounts for nearly 80% of “social recruiting” activities.

Social Media

If You Think Everyone Is Sourcing LinkedIn, You’re Right


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Bullhorn social media power users

Bullhorn social media reportIf you’re thinking every one is using LinkedIn to source candidates, you’re close to right.

Nearly every survey on source of hire or use of social media by recruiters shows LinkedIn to be a key part of the mix; often it leads all the listed social media sites. The company itself reported adding 2,400 customers in just the last quarter of 2012, bringing the total to 16,400 organizations under contract.

Now comes a Bullhorn survey to report that of the 160,000 registered users on Bullhorn Reach, 97% use LinkedIn to source candidates. That’s not as surprising as it might seem at first glance. Bullhorn Reach is a freemium site specifically for managing a social media program and posting jobs to the sites and to some job boards. Bullhorn Reach users are all committed to at least some level of social media interaction.

Yet, so strong is the draw of LinkedIn, that almost two-thirds of the Bullhorn Reach recruiters use nothing but the business network to find candidates. Far fewer are exclusive to either Facebook (2%) or Twitter (1%). Instead, these two networks are used in addition to LinkedIn.

Corporate Sourcing, Social Media

The ROI of Social Media: Branding, Not So Much For Sourcing


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roundtables at expo

roundtables at expoJody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how prescient at a recruiting roundtable that marked the opening of the ERE Recruiting Conference & Expo.

I moderated two separate discussions of social media issues in 90 minutes that ROI concerns were uppermost in the minds of the recruiting leaders who joined our conversation. (More than 25 different topics were available at roundtables set aside in the ballroom of the Marriott here in San Diego where the conference is being held.)

It wasn’t surprising that these leaders who hailed from firms both very large and more modest size struggle with proving the value of social media as a source of hire. LinkedIn, I should point out, was an exception. Most of the 20 or so recruiters at the roundtable, and several others I spoke with later at the evening receptions, were enthusiastic users of LinkedIn Recruiter for sourcing. Most, though, admitted that getting their senior corporate managers and leaders to be active in posting and commenting on LinkedIn Groups is a struggle.

What was more of a surprise, and what makes Jody’s article so spot-on, is that I heard emerging among recruiters a recognition that social media is a marketing and promotional tool. The effectiveness of sites like Facebook, Twitter, YouTube, even Pinterest is probably not in the number of hires or even applicants a company can trace directly to one of the social media sites. Instead, as recruiting consultants Gerry Crispin and Mark Mehler reported last year, social media is a channel of influence.

Social Media

Do You Have Any Thoughts of Your Own?


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Good Will Hunting” fans will remember the bar room scene where campus know-it-all Clark is confronted about his knowledge of the evolution of the market economy in Massachusetts’s southern colonies. Though Clark speaks confidently, Will reminds him he’s quoting passages from a book.

“You got that from Vickers ‘Work in Essex County,’ page 98, right? Yeah, I read that too. Were you gonna plagiarize the whole thing for us? Do you have any thoughts of your own on this matter?”

That’s the rhetorical question I often ask as I read through the growing library of content related to social media marketing and measurement strategies. Mainstream media is often how we become familiar with a topic, especially those topics that intimidate us, including social media marketing and metrics. But how can we begin to convert our intimidation to incremental gains and apply it to sourcing success?

Social Media

Quick Hit: Do You Have Facebook Graph Search Yet?


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I got notification yesterday that it was my turn to receive Facebook’s new graph search product that Jim Stroud posted about last week. I only had time to really dig into it last night and I was definitely intrigued by the possibilities.

I must mention something first though: there are some really creepy searches you can do using this tool. And yes, I know it is all public information and people probably shouldn’t be posting some of the things they post. But it has never been this easily accessible. I have to admit, after doing a few searches, I did a quick scan through my own likes and interests to make sure everything was on the up and up.

That being said there are also some pretty entertaining searches you can do using it.

For sourcers who want to use it, let’s do a little compare and contrast with LinkedIn on some sample populations:

Technology & Resources

Describing Yourself On Social Media? Here Are Some Buzzwords To Avoid


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For a guy like me, the six most terrifying words in the English language are, “Could I get your bio, please?” I hate describing myself and what I do. My LinkedIn profile has been reworked several times trying to do just that before I got it to its current, less fluffy stage.

For professionals in the talent business, your social media profiles–and especially your LinkedIn profile–are probably one of the first encounters potential employees have when they are looking at or researching your company.

Is it full of clichés and buzzwords or does your profile deliver a clear message that won’t sound like every other inane profile out there?

Social Media

Is Your Recruiting Strategy Suffering From Facebook Overload?


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Just a few years ago, a typical recruiter’s day may have started with perusing inbound resumes and open requisitions while a job seeker would splay open the Sunday classifieds, ready to circle opportunities. Today both are likely to begin their morning on the social networks.

Facebook has become an important part of many individuals’ daily routine, with the average user spending more than seven hours a month on the site. With more than 900 million active users it’s not surprising that Facebook is a happening spot for social interaction, job searching, and strengthening connections and conversations. LinkedIn also remains an important tool for connecting recruiters and hiring managers with job seekers.

But is relying on mainstream social networks as a long tail recruiting strategy a critical error? It may be – especially as users start to suffer from Facebook fatigue and look to move onto the next destination.

Social Media

Yes, Social Media Builds Brand But It Is Nothing Without Substance


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social media

It’s easy to think social media is a trivial diversion, ideal for 20-something’s with an addiction to technology and too much time on their hands. However, recruiters are embracing new technology in the social media arena to gain the best candidates for open positions. No matter the objection, companies need to ensure that they are still able to get good candidates identified through social media.

In today’s day and age, top recruiters need to be able to effectively recruit with social media to continue to brand as top talent destination with serious substance. Luckily, some best practices have emerged that make a social media recruiting process a bit easier.