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Articles tagged 'social recruiting'

Social Media

The Best of SourceCon 2011, #4 — Five Fatal Social Recruiting Mistakes

by on Dec. 27, 2011

1 comment

social media overload

Editor’s note: Shaly Steckerl’s article was the 4th most popular article on SourceCon in 2011. It originally ran in September.

Our Recruitment Genome Project demonstrated that 85% of surveyed staffing leaders utilize Social Recruiting avenues yet 70% of them lack any form of strategy. With all the choices available and potential legal, audit, or regulatory entanglements many recruitment leaders are confused or even paralyzed by fear. Hiring organizations know the recruitment world has made a dramatic shift, and recruiters know they need to meet prospects where they already are, but without a clear strategy many end up jumping blindly into social recruiting and make easily avoidable mistakes.

If you think the best way to recruit with social media is feeding your jobs RSS feed through Twitter but then get distracted with new entries into the social networking space such as Google+, we wrote this series just for you and hope this helps you avoid an epic #fail by falling victim to some of the most common mistakes.

Keep reading »

Industry News

Jobs2Web Acquired by SuccessFactors

by on Dec. 7, 2011

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Screen shot 2011-12-07 at 9.50.38 AM

Yesterday, three days after the news that SAP is acquiring SuccessFactors, came the announcement that SuccessFactors is buying recruitment marketer Jobs2Web for $110 million.

SuccessFactors says it will combine its “social, mobile, and collaborative recruiting management solution with Jobs2web’s leading recruiting marketing platform, creating an end-to-end recruiting system.”

Saturday’s SAP SuccessFactors acquisition touched off a rally Monday among the publicly traded HR tech vendors, as well as speculation about further consolidation in the industry. However, no mention was made of Jobs2Web.

Based just outside Minneapolis, Jobs2Web specializes in enhancing employer job postings to boost their findability by job seekers. The company optimizes job listings to improve their position on search results pages by, among other things, building micro-sites for each listing. Listings are also redistributed to multiple job boards, aggregation sites, and other places, with codes inserted for each listing so recruiters can identify the most effective marketing channels.

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Leadership, Social Media, The Sourcing Function

How Ministry Health Care Improved Its Recruiting Digital Footprint

by on Dec. 6, 2011

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ministry_healthcare

Ministry Health Care is a health care system of clinics and hospitals, primary and specialty care physicians, home care and related services, in Wisconsin and parts of Minnesota. Michael P. Schmidt, Director of Recruitment for Ministry, joined the company in February 2009.  When he started, he knew he had a project on his hands to bring Ministry up to speed with its social recruiting efforts.

I spoke with Schmidt recently and he shared with me some of what Ministry has done over the last two years to update its digital footprint by involving a couple of its vendors in the process.

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Industry News, Social Media

Recruiting Innovation and Sourcing

by on Oct. 24, 2011

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DSCF0573

Susan Strayer opened up the Recruiting Innovation Summit today by telling attendees not to replicate anything that they learn today.

Say what!?

What that means, Strayer continued, is that the concepts that will be shared over the course of the event, held at Facebook in Palo Alto, CA, are guidelines and attendees need to customize the things they learn on how to bring their recruiting strategies to the next level based on what their individual companies and teams need — not just on what other people are doing.

Matt Millunchick, Technical Project Manager at Facebook, kicked off by sharing some stats about Facebook users this morning (800 million active users per month; 700 billion minutes spent on Facebook each month; 30 billion pieces of content shared… wow) that laid out the future of recruiting (and sourcing) innovation — it’s about data of course, but it’s about reaching people by analyzing and then appropriately applying that data into compelling messaging.

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Social Media

Sourcing’s Facebook Foursome

by on Oct. 10, 2011

3 Comments

Screen shot 2011-10-07 at 5.09.33 PM

Have you noticed that Facebook now has four professional networking apps? First we were introduced to BranchOut, then BeKnown made a splash at SHRM, Talent.me snuck in at the end of the summer, and finally PoolDip has entered the scene to stir the pot. I’m sure there are more professional apps on Facebook, but four apps are extremely difficult to manage.

We are all aware of the reach and magnitude that Facebook empowers. With 800 million profiles and growing, it’s natural to have a professional networking presence on this site. However, is it necessary to be on all four?

The advantage of sourcing on Facebook is obvious, as it encompasses more profiles. Likewise, communication is free. While LinkedIn has been our sourcing alibi, Facebook does avert you from directly sourcing by profession. Additionally, with the vast number of profiles, identifying your direct contact with a common name is also a recurring challenge.

With the recent launch of Identified, advanced sourcing on Facebook is starting to become more of a reality. Identified pulls information directly from Facebook and allows recruiters to directly source candidates from its database. With the introduction to Identified, do we really need a habitation in all four apps?

This question has been a bit of an anomaly on my quest to source candidates directly on Facebook. I’ve decided to take a “deep dive” into all four apps. Perhaps you can determine the winner of the professional networking apps.

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Social Media

Five Fatal Social Recruiting Mistakes

by on Sep. 2, 2011

2 Comments

social media overload

The Arbita Recruitment Genome Project demonstrated that 85% of surveyed staffing leaders utilize Social Recruiting avenues yet 70% of them lack any form of strategy. With all the choices available and potential legal, audit, or regulatory entanglements many recruitment leaders are confused or even paralyzed by fear. Hiring organizations know the recruitment world has made a dramatic shift, and recruiters know they need to meet prospects where they already are, but without a clear strategy many end up jumping blindly into social recruiting and make easily avoidable mistakes.

If you think the best way to recruit with social media is feeding your jobs RSS feed through Twitter but then get distracted with new entries into the social networking space such as Google+, we wrote this series just for you and hope this helps you avoid an epic #fail by falling victim to some of the most common mistakes.

Keep reading »

Social Media, Technology & Resources

Analysis of Technology Applications and Platforms for Recruiting and Sourcing: BranchOut

by on Jul. 5, 2011

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BranchOut tree

Facebook has been a forerunner in personal networking. As more companies have joined Facebook, the applications utilizing personal and professional information are also on the rise. Two years ago we saw this same process within Twitter as more and more developers saw a way to profit and join the network. However, an important question is being asked: Is Facebook trying to be too much to too many people?

I’ve seen the fads come and go (Farmville, Mafia Wars, Questions). The latest additions to Facebook are professional networking platforms. BranchOut and BeKnown are the first two I’ve tried. I’ve noticed it’s a battle to leave my Facebook Wall uncluttered. Head to head, which professional application on Facebook is truly the best? This week, I’m looking into BranchOut.

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Industry News, Social Media

Game On! LinkedIn Fires Next Shot in War for the Career Social Graph

by on Jul. 2, 2011

1 comment

FacebookWars-21-250x142

Another shot has been fired in the war to own the social career networks — TechCrunch reported Friday that LinkedIn has cut off access to its data to both BranchOut and Monster’s BeKnown, among others, citing terms of service violations.

As our parent site, ERE.net has reported, both BranchOut and BeKnown services are designed to leverage Facebook’s social graph and more than 750 million users to help them find career opportunities through their friends. Until LinkedIn’s move, they had been able to use the API to give those Facebook users a shortcut in creating a resume on their own services, making them easier to set up.

As this conflict unfolds, we are going to hear a lot from each party about how they are acting in consumer’s best interests, while the other side is trampling their rights. Don’t be fooled by the rhetoric though — all three companies are simply following the money and acting for their own best interests.

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Social Media

Eight Elements That Get Your Recruitment Message Noticed Among the Social Media Madness

by on Jun. 29, 2011

1 comment

social media wordle

Whether you’re announcing your job postings or announcing your expertise to the world, getting noticed online these days is like being heard while whistling into a tornado. It takes a considerable amount of effort, planning, and trial and error to stand out among the millions of status updates competing for attention. So how do you get your signal widely detect through the noise?

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Social Media

Job Boards vs. Social Networking Sites

by on Jun. 13, 2011

3 Comments

boxing gloves

I follow a number of recruiting blogs as well as many sourcers and recruiters on Twitter and I see a growing trend of job board bashing – typically comparing them (very) unfavorably to social networking sites and applications.

I love and leverage social networking as much as the next recruiting professional, but I refuse to just blindly follow the crowd or jump on the bandwagon when it comes to anything. With all of the buzz about social media and so many people running away from and disparaging the job boards, I am going to step out of the crowd and try to figure out where this perspective that job boards = old/bad, social networking = new/good comes from, because to me, some of the reasoning doesn’t add up.

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