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Articles tagged 'social recruiting'

Social Media, Technology & Resources

Analysis of Technology Applications and Platforms for Recruiting and Sourcing: BranchOut

by on Jul. 5, 2011

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BranchOut tree

Facebook has been a forerunner in personal networking. As more companies have joined Facebook, the applications utilizing personal and professional information are also on the rise. Two years ago we saw this same process within Twitter as more and more developers saw a way to profit and join the network. However, an important question is being asked: Is Facebook trying to be too much to too many people?

I’ve seen the fads come and go (Farmville, Mafia Wars, Questions). The latest additions to Facebook are professional networking platforms. BranchOut and BeKnown are the first two I’ve tried. I’ve noticed it’s a battle to leave my Facebook Wall uncluttered. Head to head, which professional application on Facebook is truly the best? This week, I’m looking into BranchOut.

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Industry News, Social Media

Game On! LinkedIn Fires Next Shot in War for the Career Social Graph

by on Jul. 2, 2011

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Another shot has been fired in the war to own the social career networks — TechCrunch reported Friday that LinkedIn has cut off access to its data to both BranchOut and Monster’s BeKnown, among others, citing terms of service violations.

As our parent site, ERE.net has reported, both BranchOut and BeKnown services are designed to leverage Facebook’s social graph and more than 750 million users to help them find career opportunities through their friends. Until LinkedIn’s move, they had been able to use the API to give those Facebook users a shortcut in creating a resume on their own services, making them easier to set up.

As this conflict unfolds, we are going to hear a lot from each party about how they are acting in consumer’s best interests, while the other side is trampling their rights. Don’t be fooled by the rhetoric though — all three companies are simply following the money and acting for their own best interests.

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Social Media

Eight Elements That Get Your Recruitment Message Noticed Among the Social Media Madness

by on Jun. 29, 2011

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social media wordle

Whether you’re announcing your job postings or announcing your expertise to the world, getting noticed online these days is like being heard while whistling into a tornado. It takes a considerable amount of effort, planning, and trial and error to stand out among the millions of status updates competing for attention. So how do you get your signal widely detect through the noise?

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Social Media

Job Boards vs. Social Networking Sites

by on Jun. 13, 2011

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boxing gloves

I follow a number of recruiting blogs as well as many sourcers and recruiters on Twitter and I see a growing trend of job board bashing – typically comparing them (very) unfavorably to social networking sites and applications.

I love and leverage social networking as much as the next recruiting professional, but I refuse to just blindly follow the crowd or jump on the bandwagon when it comes to anything. With all of the buzz about social media and so many people running away from and disparaging the job boards, I am going to step out of the crowd and try to figure out where this perspective that job boards = old/bad, social networking = new/good comes from, because to me, some of the reasoning doesn’t add up.

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Social Media

Facebook Fan Pages for Sourcing and Recruiting

by on May 31, 2011

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facebook-fan-page

I recently shifted from a 90,000-employee organization to a 1,500-employee organization. In doing so, I have been wondering if my new organization needs a Facebook Fan Page. Hence, I am on a journey to find an answer…

So — what are some of the things you need to consider before you decide to create a Facebook Fan Page? I came up with a few below, and I hope to add more to the list very soon. (Based on your views and comments)

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Industry News

Recruitment Drives LinkedIn Revenue as Company Nears IPO

by on May 13, 2011

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LinkedIn_logo

Next week, when LinkedIn is likely to begin offering its stock for sale, the 8-year-old company could find itself worth $3.3 billion.

According to filings with the Securities and Exchange Commission, a total of 7.84 million shares will be offered to the public at a price estimated to be somewhere between $32 and $35 a share. Of the total, LinkedIn will sell 4,827,804 shares, while existing stockholders, the venture capital investors, will sell the balance.

At the upper end of the price estimate, LinkedIn would be worth more than half again as much as Monster. (Stock held by the founders, other early investors, and executives, totals 89,547,185 and is factored in the total company valuation.) Monster’s market cap today is $2.04 billion.

Now why compare to Monster? Because increasingly LinkedIn is emerging as a social networking job board.

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Social Media

Ask Not What Social Networking Can Do For You…

by on May 11, 2011

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Screen shot 2011-05-10 at 1.12.42 PM

…but rather what you can do with Social Networking.

Very simple and straight forward isn’t it?

A lot of time as a sourcer OR a recruiter, you wonder how best any specific tool or website can help you. I think it is about your approach and mindset as a sourcer that decides the outcome. Many times we wonder about what the particular tool can provide us and usually it is one-sided approach. You register for and then download a particular tool and expect a genie coming out of bottle to help you. Well, what is so wrong in that? We register and pay for a specific tool or portal to get best out of it.

I say that it’s a difference of our attitude and mindset. More so for your social recruiting efforts.

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Industry News

Bullhorn Reach Predicts Job Hunting Activity

by on May 3, 2011

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A new — and for now, free — toolset from Bullhorn is getting good marks from users who have been testing it for a few months, but what’s most impressive is that it can give recruiters an early heads-up about their connections who may be preparing to “go active.”

KC Carpenter, a healthcare recruiter and co-founder of K.A. Recruiting in Boston, says the still-in-beta Bullhorn Reach is “great. It’s a huge, huge time saver for us … What would take 10 times as long, we can do with one click.”

If automating postings to social networks and optimizing them for search engines was all the service did, “it would definitely be a site I would pay for,” he says. But Radar, the tool that tips you to the likelihood one of your connections may be starting an active job hunt, is something Carpenter sees a “great for business development.”

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Editor's Corner, Metrics, Technology & Resources

The Sourcing Bull’s-Eye – Are You Using Your Resources or Wasting Money?

by on Apr. 28, 2011

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bullseye Jake Sutton

Whether or not you want to admit it, we all use some paid resources for our recruiting efforts. This could include any of the following products: job boards, resume databases, information gathering resources (like Jigsaw or Zoom Info), ATS’s, the list goes on and on. Yes – I am talking to you! I know you post jobs on Monster and CareerBuilder. I know you have purchased an applicant tracking system (that most likely is simply used as a repository for resumes with very little, if any, data organization). If we are spending money on these resources, why, then, do we so adamantly preach and train against using them when conducting candidate searches? If we’re paying for them, then why not justify the cost of using them by actually using them? And if we are not using them, then why continue to pay for them???

I learned great “Target Sourcing” in my early days of working in the world of recruiting. The idea of the candidate sourcing bull’s-eye is to guide sourcers as well as recruiters in the process of using resources effectively to find candidates.

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Social Media

Building Talent Communities on LinkedIn

by on Mar. 31, 2011

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linkedin network

In the last few months, building talent communities on LinkedIn with like-minded individuals got a lot easier. First off, they have made a bunch of changes to groups that make it easier to host job feeds and distribute jobs to your group discussions.

However there are a couple other more subtle changes that really made an impact on building communities on LinkedIn. Until recently, one fundamental thing was missing; the ability to easily determine a user’s interests on LinkedIn, but this has all changed thanks to a ton of new developments to LinkedIn’s Updates, Companies, & Groups sections.

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