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Sourcing News and Knowledge – Beyond the Obvious


Articles tagged 'social sourcing'

Social Media

If You Think Everyone Is Sourcing LinkedIn, You’re Right


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Bullhorn social media power users

Bullhorn social media reportIf you’re thinking every one is using LinkedIn to source candidates, you’re close to right.

Nearly every survey on source of hire or use of social media by recruiters shows LinkedIn to be a key part of the mix; often it leads all the listed social media sites. The company itself reported adding 2,400 customers in just the last quarter of 2012, bringing the total to 16,400 organizations under contract.

Now comes a Bullhorn survey to report that of the 160,000 registered users on Bullhorn Reach, 97% use LinkedIn to source candidates. That’s not as surprising as it might seem at first glance. Bullhorn Reach is a freemium site specifically for managing a social media program and posting jobs to the sites and to some job boards. Bullhorn Reach users are all committed to at least some level of social media interaction.

Yet, so strong is the draw of LinkedIn, that almost two-thirds of the Bullhorn Reach recruiters use nothing but the business network to find candidates. Far fewer are exclusive to either Facebook (2%) or Twitter (1%). Instead, these two networks are used in addition to LinkedIn.

Social Media

Skip the Job Board: Here’s How to Leverage Your Network’s Network


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socialnetworkBeing a recruiter is all about that moment when you find the right person for the right job. But for every amazing candidate you find who is a great fit, there are dozens (if not more) of unqualified candidates taking time and attention away from your search. So many hours are lost to sorting resumes and eliminating candidates who aren’t even close to being a good match. Is there a way to spend less time sorting out the bad candidates, and more time getting the good ones into their dream role?

Yes, there is. Stop posting your jobs on job boards.

Posting jobs online is a great way to draw in a huge number of candidates; unfortunately, it’s not a great way to draw in the kind of qualified candidates you want. Instead, it requires a huge amount of sifting and filtering, and continued posting for recruiters – who are already under time pressure from clients to fill the position – to find the right candidate.

Social Media, Technology & Resources

What Your Social Search Is Missing


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social media overload

Over the last few years, recruiters and employers have come to see the immense value in harnessing the power of social media to source and attract talent. The sheer number of candidates we can reach with a click has skyrocketed, and more people than ever are drawing in talent via Facebook, Twitter, Linkedin, and more.

But there’s a problem.

Too many recruiters are forgetting the “social” part of social media, and are losing out on the trust and relationships that are so important for successful candidate sourcing. Being able to target your social media efforts and deliver a message your ideal candidate wants to hear is a crucial step that often gets missed in the typical “quantity over quality” efforts of many recruiters today. It’s not just about getting your message out there; it’s about making sure the right people want to hear it too.

So how can you make sure your social efforts aren’t wasted?

Editor's Corner

You Can’t “Recruit Socially” Using LinkedIn? Who Cares?


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social media overload

Very few things ruffle my feathers. I’m easy like Sunday morning. But the debate over whether or not LinkedIn is a social network (or that if someone recruits using it, whether or not they are social recruiting) is one that makes me want to stand in the corner of my room, put my fingers in my ears and quietly bang my head against the wall until the bad words stop.

Exaggeration? Barely.

I’ll always hang my hat on one principle: nobody is paying for sourcing for novelty’s sake. There are literally thousands of potential sources out there to find great candidates. LinkedIn is just one of those sources. But disregarding it because it is or isn’t social is a mistake.

Editor's Corner

Social Sourcing And Boundaries


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In case you’ve been in a cave the past week, you’ve probably heard of this story: man applies for job, goes to an interview and is asked for his Facebook login information. Outrage ensues.

Of course, this isn’t a new story. Back in the wild days of 2009, Bozeman, Montana asked for all of your social media logins and passwords with your job application (they suspended the practice shortly after it was publicized).

It got my thinking about how sourcing via social media fit into this entire conversation. For those who use social media to source candidates, there’s probably a boundary for how far is too far. The problem is, no one agrees about where that boundary actually lies.

Social Media

Sourcing On Pinterest: Sure You Can, But Is It Worth Your Time?


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Pinterest has been in the news for all of the right reasons lately. The social pinning site has had big time traffic gains, users signing up left and right, and they apparently refer a ton of traffic to websites. All of those are great things if you’re a social network.

Most of the articles about recruiting on Pinterest are about interacting with potential candidates, branding or pushing candidates to a career site. All of that is well and good of course but can you source from there?

The answer is yes, but the better question is if it is worth your time?

Social Media

Facebook Following Google, Adding Real-Time Analytics To Pages


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If you’re a big time Google Analytics fan like I am, you know that last year they added real-time analytics to their popular web analytics service. Once in the realm of either paid services (or more limited, single use type services), real-time gives you visibility into what’s popular now. And by now, they meant right now. It’s a great resource.

For those using their Facebook page to advertise jobs or even just as a branding exercise, you know how much Facebook Insights, the name of their analytics service, rarely lived up to its name. It looks like at least one component of this service will improve dramatically: the timeliness of updates.