How do you track how your jobs and content gets shared across different social platforms? What if you could do it all from your Google Analytics dashboard?
Google announced the move in a post on their Google Analytics blog yesterday. While it may not replace the best all-around commercial solutions out there (like Omniture) or social specific monitoring tools (like Radian6), for the SMB crowd and for those who already use Google Analytics, it could be a great step forward from talking about social media tracking to actionable data and results.
With time, of course.