Editor’s note: During the holidays, we’re counting down the Best of 2014. Our regular content will return in January.
What would your manager say if you had a 75% failure rate? Would he or she be happy?
Turn it around the other way – you are successful 25% of the time – would that make it anymore palatable? Well, that’s what LinkedIn sales people are saying – that having a 25% success rate with InMails is good and aspirational. That’s a great sales message that fills you with confidence in a product, right?