Greetings, fellow sourcers! My name is Mark Tortorici and I am your SourceCon Editor. As you may know, SourceCon is all about community, conferences, blog articles, and training. If you have reached this page, then you are probably interested in contributing somehow. Perhaps a blog post or even a speaker submission for Source’s conference!

Of course, that is awesome and that is what makes up our community. But before submitting anything to us, we ask that you check out these guidelines that we have for authors and speakers!

SourceCon Authors

I know, I know! You have a hot article that you want to submit, but please wait until after you’ve read the following:

SourceCon Audience

Our readers include sourcers, recruiters, talent acquisition leaders, and enthusiasts at all levels, at all types of companies, from in-house and agencies to researchers and hackers to you-name-it. We all have a single commonality: a desire to share knowledge in a way that makes every one of us better at our jobs!

Topics

There are WAY too many topics to list here, and we are always open to hearing about new ones. Articles that we’ve posted have been centered around things like: sourcing methods, sourcing tools, email engagement, candidate engagement, phone sourcing, technical sourcing, hiring manager meetings, sourcing metrics, managing the sourcing function, agency sourcing, corporate sourcing, competitive intelligence, talent mapping, leading a sourcing team, social media sourcing, coding for sourcing tools, sourcing software, browser extensions, etc.

There are many more besides the ones listed here. You may feel strongly about a particular topic, and we want to hear about it! Please keep in mind that the topic should be relevant to the sourcing / research function.

The type of posts that don’t work well on SourceCon are posts around talent management (building culture, employee engagement, performance management, etc). If that is your idea for an article post, consider sending it to SourceCon’s sister site, TLNT.com, the editor of which is Lance Haun. Or if your story relates more to recruiting / talent acquisition (interviewing, closing candidates, post-hire management, etc.), you may submit to our other sister site, ERE, edited by Vadim Liberman.

Criteria

Generally speaking, we like stories that are:

  • Original. Don’t cut-n-paste an article verbatim and then pass it off as your own! We want YOUR ideas and opinions on a specific subject. Besides, my eyelids twitch when I sense mass plagiarism.
  • How-To. One thing about our audience is they like to see HOW you accomplished the solution to a problem. Not just a vague talk about candidate engagement or sourcing metrics. We want to know what the problem was, what you were trying to attain, what the solution was, and what the end results were.
  • Different. No one wants to read the same stories that appear on every single staffing blog. Pitch something everyone is not already repeating. Or if it is something we all talk about, then have a different take on the subject. Special note to vendors: I’m open to your submission, but if it reads like content marketing, it won’t work for SourceCon.
  • Researched. You have an opinion about how many candidates are looking at their LinkedIn profile? You think your ATS is the cat’s meow? You are of the strong opinion that “hi there” is the best email subject line? Well, great! Just make sure you back these opinions up with some facts and real research. Always reference your research; otherwise, no one will believe you!
  • Current Trends. Talking about a current trend in sourcing or even predicting an upcoming trend is very cool. We like being the first to post about a new topic, tool, trend, or sourcing method.
  • Your Opinion. Maybe everyone says that software XYZ is a “must have” for successful sourcers.  Maybe everyone looks for candidates in the same fashion. Maybe everyone uses the same email pitch. If you think a different solution is better, then great! Just tell us why and what you do differently. Challenge the status quo or even agree with it if you have reasons to back it up. Make sure to write with respect and professionalism.

Other Important Points

  • Help Me to Help You. There may be times when I have to edit the article for readability or grammar. I will let you know what I’m doing or if I need you to add more material to the post. All we are trying to do here is get the best version of your article out there!
  • Format. A byline, prose article is the most common format, but we can also explore doing an interview to transform into an editorial Q&A, as well as pod- and webcasts. (Additionally, we have an amazing webinar program. Please reach out to Josh Jones to learn more.)
  • Length. If it takes you 700 words to tell your story, nice! If takes you 1,500 words to tell your story, also nice! The actual length of your piece is less important than how readers feel reading it. If it’s just 500 words about how you’re feeling today, then we may need to heavily revise or skip!
  • Payment. You get serious bragging rights and a way to grow your own personal brand! You also improve your own abilities by engaging with the SourceCon audience. You also make the SourceCon community better by adding your ideas and opinions to the mix.
  • Audience Engagement. We’ll promote your article. We’d love for you to do the same on your social channels with the #sourcecon hashtag. If you have a LinkedIn blog, we recommend posting the first three paragraphs of your article there, and then adding a link to click over to the rest of the story. Additionally, we encourage you to respond to reader comments on the site to nurture conversation.

Speaking at a SourceCon Conference

Got a great idea for a presentation at a conference? Please send me your proposal idea. We accept submissions on a rolling basis for our three annual conferences (Spring – USA, Spring – Europe, and Fall – USA). Here’s what you need to know:

Practitioner-Led

We look mainly for talent acquisition practitioners to lead sessions. Most of our attendees are themselves practitioners, and they love hearing from their peers about ways to improve professionally and personally.

And while we welcome speaking submissions from anyone, standards for vendors and other non-practitioners are different — that is, there must be a very compelling reason (presentation of proprietary research, for instance) for us to choose someone other than a practitioner to lead a talk.

While we may discuss sourcing software and other tools, we are not a conference where vendors do all the speaking. The SourceCon audience wants to hear from people who are just like them, and they want to hear about solutions that are relevant to their problems.

Key Questions to Address in Your Pitch

Did you scroll past the above “Authors” section because you’re more interested in speaking? Well, scroll back up! Most of criteria and other factors cited above are the very same ones for developing a killer presentation pitch.

Just like the article ideas, we prefer for you to come up with some topic ideas on your own. But please keep in mind: If your session talk is all promotion for your company, product, or service, then it will probably not fly. Most attendees don’t like sales pitches that last for 45 minutes, and they will run for the door! But fear not! There are sponsorships and other ways for you to get involved with our conferences. Please reach out to Danielle Moseley for more information.

OK, now let’s really get into questions your pitch should address.

  1. What is your topic? (The title has to sell the session, so make it good!)
  2. Will your talk be specifically relevant to SourceCon attendees? Sometimes we receive session descriptions that the speaker JUST GAVE at a similar conference two months ago! Your presentation should be original to SourceCon, not just tweaked here and there.
  3. What are the problems? What are the solutions? If it sounds like I’m repeating myself, it’s because this is important! The sessions should address the problems, demonstrate steps taken, what the successful solution was, and what the cost ended up being.
  4. What is the potential cost for the solutions you demonstrate? Keep in mind that not every single attendee can afford spending $10K on software for each person in the staffing org. Low cost is good. Free is always better.
  5. What will make your presentation different and stand out? What are you doing at your company that is unique?
  6. Why are you the best person to present on this subject? 

The Bottom Line. Your presentation should be tailored for the SourceCon audience. It should be no surprise that the bulk of our audience is made up of sourcers, recruiters who source, researchers, TA leaders, and staffing professionals with similar skill sets.

Other Important Points

  • Hitting the I’s. Your presentation should be interesting, informative, inspiring, interactive. You can have the best idea, but it will inevitably be only as good as your ability to connect with the audience. Remember, education and entertainment are not mutually exclusive. Don’t be your real self on stage. Amplify your best self! 
  • Tension. Your pitch and presentation should ideally have some. If everyone ends up agreeing with you, you’ve probably done something wrong.
  • Format. Our conferences include traditional individual-led sessions, fireside chats, panel discussions, roundtables, and workshops. Likewise, we have keynotes, general assembly talks, and breakout sessions. Have an idea for a different format? Let’s hear it!
  • Length. Most sessions range from 30 minutes to an hour. Workshops can run longer.
  • Audience Interaction. Most presentations include time for Q&A. However, we also encourage you to engage the audience throughout your presentation. Similarly, we’ll work with you before and after the conference to promote your talk, keep the conversation going, and build greater community.

Please reach out to me with questions. My email is mark (at) ere (dot) net

I look forward to hearing from you. You are a valued part of SourceCon. With your help, we will make the sourcing community that much better!