Sourcers: Are You Providing The New HOT STUFF?

I used to write a lot about what I did as a phone sourcer.

Sometimes I get up really early and do phone banks.

That’s when I call into companies and thumb through their telephone directories by hitting “2” for any names starting with A, B or C and “3” for any names starting with D, E or F and so on.

Here’s a link on phone directories.

Yeah, that’s some of what phone sourcers do for early morning kicks – some of us.

Nowadays we do a lot of competitive intelligence stuff and we don’t write so much about it anymore.

This morning I had an early morning two-hour “chat” with my good friend Alejandro Guzman.

Alejandro is a recruiter.

Follow him on Twitter: @TRGAlejandro

He prefers that medium.

We got ‘round to talking about sourcing.

Alejandro declared:

You cannot source information that is already there.

The function is inherent in the title.

New information is provided by opening and penetrating organizations and mapping companies out.

Those are the values inherent in a sourcer.

If the information is online, that’s coalescing – not sourcing.

That’s retrieval and organization of existing information – more of a librarian’s function.

If you’re not providing original information you’re not a sourcer.Click To Tweet

To be a sourcer is to provide an original source of information.Click To Tweet

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I just about fell out of my lovely, high-pillowed bed that I sometimes work from in the mornings.

“Go on,” I said, my hand over my beating heart.

If you’re not providing anything fresh, you have to provide other services, like recruiting.

That’s why some sourcers are getting bogged down in engagement.

I do think Internet sources can provide new information – its just a rare skill just like phone sourcing.

Being a sourcer is providing NEW information.

It’s providing HOT STUFF.

I’m gonna get you a T-shirt. 

What’s your favorite color?

“Purple,” I answered, immediately.

“I love you, Alejandro.”

“I love you too, Maureen,” he said back to me.

I’m expecting a package, any day.

Maureen Sharib has been a “Socratic sourcer” her entire sourcing career; from the moment she first picked up the faxed list of Silicon Valley high-tech companies that was her target list to “phone source” in 1996 to today she has instinctively followed this method of investigative sourcing using (mostly) the telephone.  She is a proponent of sourcing as a synonym for success and envisions the craft moving away from a dangerously drudgery-paced life-form existence to an exciting investigative/competitive place within organizations where practitioners co-exist within a framework of market research, human resources, and C-level future planning. She owns the phone sourcing and competitive intelligence firm, Inc. You can contact her at Maureen at or call her at (513) 646-7306.  If she’s not on the phone she’ll pick up!