The Seven Highly Effective Habits of Sourcing by @JimStroud

Here are a few ideas for you to consider to make sure you’re a highly effective sourcer.

  1. Be curious / when I started I had no idea what I was doing and had no formal training. So, I researched and experimented and researched and experimented and researched and experimented. Now there is a lot of training available online. Take advantage of it and never allow yourself to get too comfortable with your knowledge. The moment you think you know it all is the moment you fall behind because it is always changing.
  2. Use data / which companies do your hiring managers tend to recruit from? If you know that they typically hire people from company A, B or C, save yourself some time and headache and give them candidates based on historical hiring data.
  3. Leverage imagination / always be willing to experiment and leverage tools that may not be designed for recruiting. For example, Hootsuite used the free app Periscope to give virtual office tours to passive candidates.
  4. Be an expert / jobseekers are more sophisticated than recruiters think. Just as you can check them out, they can do the same research on you. Take the time to brand yourself as an expert recruiter by sharing your recruiting / sourcing stats, getting new hires to recommend you on LinkedIn or contributing to industry white papers that can be cited on your LinkedIn profile.
  5. Be an enthusiast / if you are recruiting scientists who are experts in nanotechnology, then you should be sharing content on nanotechnology on your social media profiles and joining in online conversations and/or blogging about nanotechnology as best you can. This will set you apart from other recruiters who do not have the time to do so and thereby, you will attract more passive candidates your way.
  1. Be authentic / its one thing to say my company is a great place to work and its quite another to say that and prove it be sharing pictures of yourself working alongside your co-workers or joining in a charitable initiative sponsored by your employer. Give jobseekers something to find that validates your claim of how great it is to work there.
  2. Know your competition / learn all you can about the companies you are competing with so you can make more persuasive arguments when engaging candidates currently working for your competition. For example, if you learn that people hate the blue carpeting at one rival company, be sure to mention how much you and your co-workers admire the blue carpeting at your office.

Make sense?

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Over the past decade, Jim Stroud has built an expertise in sourcing and recruiting strategy, public speaking, lead generation, video production, podcasting, online research, competitive intelligence, online community management, and training. He has consulted for such companies as Microsoft, Google, MCI, Siemens, Bernard Hodes Group (acquired by Findly) and a host of startup companies. Presently, Jim Stroud serves Randstad Sourceright as its Global Head of Sourcing and Recruiting Strategy. In that role, he alleviates the sourcing headaches of Randstad clients worldwide. 
Jim Stroud has created and sold five online properties, managed an award-winning blog, published a weekly newsletter for jobseekers, a recruiter training magazine and co-hosted a popular technology podcast. Jim Stroud has also produced multiple web series devoted to such topics as: job search, recruiting, technology and language learning. Jim Stroud has been quoted by such publications as Globe and Mail, US News and World Report, Wall Street Journal and The Atlanta Journal and Constitution., Entrepreneur Magazine, Black Enterprise, and The HR Examiner have all cited Jim Stroud for his digital influence. Jim Stroud also served as the emcee of SourceCon, the premier global conference on sourcing for three consecutive years. He has also presented as a keynote speaker at Sourcing Summit Europe, Sourcing Summit Asia, the Australasian Talent Conference, Recruiters Hub NZ, and TRU London. 
Jim Stroud is the author of 5 HR related books, producer of the "Its all recruiting" podcast and the YouTube series - "The Jim Stroud Show." More details highlighting his career and his work history can be found on his blog -
When not online, Jim Stroud suffers from withdrawal symptoms that can only be soothed by chocolate chip cookies and family time.