Free Tool Friday: Use Wordtracker Scout to Create Better Search Strings

Nov 7, 2014
This article is part of a series called Free Tool Fridays.

wordtracker chromeThis is a part of the Free Tool Friday series with Dean DaCosta. In this series, Dean provides a short description of one of his favorite browser addons, apps, or extensions.

Wordtracker Scout is a chrome addon that will show you the words used the most in a website, file, or download. How can this help you as you source candidates? It’s simple. After you find a good resume, Wordtracker can help you pinpoint the important words that appear in that resume. A savvy sourcer can then use those words to create better search strings.

How to use Wordtracker Scout

Word Tracker sits on your ribbon, see the arrow below.

wordtracker 1

When I used my LinkedIn profile, this is what Wordtracker found:

Screen Shot 2014-11-07 at 10.21.50 AM

Notice that in the summary section all of the keywords are grouped in a word cloud. The insights section displays the words that are most relevant. Below is what it says about my profile.

wordtracker 3

Using me as the example, you’ll notice that the keywords are what you would expect to see for a staffing professional. However, when searching for a technology professional you will normally find new words that can help you create more thorough search strings. Think of this as SEO for search strings.

Until next week!

This article is part of a series called Free Tool Fridays.
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