To email, but When to Email… That is the question! by @Mike1178

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Aug 4, 2015
This article is part of a series called Editor's Pick.

When I entered recruiting, one of the first things I learned about was timing. I had to make my calls first thing in the morning, send my emails in the afternoon, and to post my jobs late on Friday afternoon. At first, I accepted this advice without question. But over time, I began to wonder if there was any data to back up these assertions. I was told time and again that recruiting was, “nothing but a numbers game.” Like Marcellus, I began to think that, “something is rotten in the state of Denmark. “ Hamlet (1.4)

As it turns out, I was right, kind of.  As it relates to emails anyway, “though this be madness, yet there’s method in’t.” Hamlet (2.2) As a recent article published by Yesware shows, the best time to send an email is actually over the weekend.

reply rates

If you don’t feel like being a weekend warrior, the next best times to send emails are the early morning. 6AM is considered primetime and 8PM is the time slot equivalent of an infomercial.

For those of us that enjoy a work-life balance, there’s still a way to send emails during primetime without committing all of our private time. Outlook, for example, allows you to send time delayed emails. Instructions can be found here.

One last thing to remember, in life and in emails, “brevity is the soul of wit.” – Hamlet (2.2)


This article is part of a series called Editor's Pick.
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