Brand Yourself With a New LinkedIn “Spotlight” Profile

LinkedIn announced last week that they have started rolling out premium profiles which include a customizable background image. When it comes to LinkedIn, I’m normally a fan of doing everything I can for free. However, if you have something to sell or promote, $7.99 is a good deal.

By clicking on the “upgrade” button while logged into LinkedIn you will see the options available to you. The cheapest way to take advantage of the new profile look is to utilize the new “spotlight” program.

Screen Shot 2014-06-10 at 12.26.13 PM

Once you’ve selected the best plan for your needs, you can add a custom background image. I used Canva to create the one you see on my profile (if you haven’t explored Canva, you should).

Article Continues Below

Screen Shot 2014-06-10 at 9.17.58 AM

Tips for your background image:

  • Make it fun
  • Make sure it aligns with your brand
  • Include a call to action (apply here, learn more about our company here, etc.)
  • Include contact information, links to your career site / talent community, etc.
Jeremy Roberts, SPHR

Jeremy Roberts, SPHR, is VP, Customer Experience at HiringSolved. He is the previous Editor of SourceCon. Prior to joining the ERE Media team, he spent over a decade working as a recruiter, sourcer, and sourcing manager. This time was spent in diverse environments, including third party agency settings (retained and contingent), recruitment process outsourcing (RPO) providers, and internal corporate HR departments. His previous employers include the MHA Group, Ajilon Finance, Korn Ferry Futurestep, Raytheon Space and Airborne Systems, and Randstad Sourceright, US. He resides in Corinth, TX with his wife and 3 children.