Recruiting From The Middle of Nowhere

Jan 12, 2009

The evolution of the internet, teleworker technology, and the current shift in workforce demographics offer employment possibilities we once only dreamed about during our daily commutes. For a growing number of companies and their employees, working remotely is the new virtual reality. This is part one of a two-part introduction to the Recruiting from the Middle of Nowhere series, which will explore and highlight virtual workforce practices.

I am one of a growing number of people who work virtually. A couple of years ago, I moved from Warwick, New York, to Columbia County, Pennsylvania. Warwick was a great place to live – a nice town about sixty-five miles northwest of NYC, but the cost of living was becoming absurd. We chose Columbia County because we drove through it often on trips to visit my parents in Ohio. As it turns out, we chose well; Columbia County was recently ranked #1 as the Best Place for Rural Living in the Northeast United States, and #5 overall in the nation(i). Beauty aside, the only real disadvantage of living here is a lack of major employers. Otherwise, we are just over three hours away from New York City, Philadelphia, Baltimore, or Washington, DC. Close enough for weekend trips, but far enough to make a daily commute impractical.

I experienced no major calamities or disasters when I first started working remotely. I knew my work and how to go about it. The biggest problem was the nagging barrier of isolation. My new manager was happy with my abilities and results, but I needed to overcome a lack of personal interaction. I was productive, but always felt I had to prove I was doing just a little bit more. That mild worry was short lived…until my satellite internet service provider began experiencing connectivity issues during its acquisition. How embarrassing to have my manager in Chicago waiting on the phone for what seems like an eternity before your screens are in synch when discussing a salient point about my additional workload! This problem was remedied soon afterwards when we moved into our new home, complete with high speed cable. I will discuss personal, technology, and other related issues in upcoming articles of Recruiting from the Middle of Nowhere soon.

A Virtual Workplace is a Viable Alternative

Virtual Workers Trend

rmnw1In 1997, there were approximately 8 million people involved in some form of virtual work, according to the International Association of Virtual Organizations. The Gartner Group, a technology research firm, predicts that, in 2008, approximately 41 million employees around the world will spend at least one day a week working virtually. Nearly 100 million will work from home at least one day each month. The largest proportion of these employees will be U.S. workers(ii).

Forward-thinking companies use virtual employees of several types, with the two current prominent types coined co-located and totally virtual. Virtual employees do all their work from a home office, or somewhere other than a cube at their place of employment (even at Starbucks, for example.) Co-located employees have both a work location at their place of employment and one or more virtual location(s.)

The upside of a virtual office is that it offers the ability to focus on tasks without continual interruptions from phone calls, meetings, training classes, lunches, visitors, and other commotion associated with a typical office environment. Indeed, a number of co-located employees indicated to me that working from their home office at the beginning of a new project helps them with focus, structure, and planning momentum during the project’s initial phase. Distractions can be monumental in an office environment at times; even closing the office door, if you still have one, or draping a “Do Not Disturb” sign across the cubicle entrance doesn’t always work, and sequestering yourself in a conference room may be at odds with your company’s culture.

For me, the downside of working virtually centers on the lack of visibility and social interaction. You do not have the opportunity to participate first-hand in meetings, events, product launches, holiday celebrations, and other typical day-to-day interactions, which can put you at a real disadvantage. There are other times, however, when the office mood is not so endearing, and you can only imagine how lucky you are to have not been there. Some mention the challenges of focusing on work at home; however, a virtual worker is totally in control of handling that set of distractions, even more so than at an office where you are simply one of the employees. The key to addressing that obstacle is to set your work location apart from other home activities and to organize your time, setting aside work time and honoring your own work schedule. Look for this to be covered in greater detail in an upcoming RFMN article about the ‘Changes and Challenges’ of the virtual workplace.

Corporate experience and politics also need to be weighed when considering a virtual or co-located role. After all, when you are in-house and lead a recruitment function, having lunch with the head of finance is relatively easy, for example. Bonding, thought sharing, and visibility is easy when working in-house; not so easy if you work from 300 miles away. From that standpoint, working in-house almost always give you a distinct political advantage.

Virtual Workers Make $ense for Recruitment

Companies can profit from using virtual recruiters in several ways, and the difference can be reduced to dollars and “sense.” First, hiring ramp-up time can be greatly reduced by using virtual recruiters. Second, a virtual sourcer or recruiter can have the same impact as an agency, but at significantly lower cost per hire. In addition, the virtual sourcer acts as a direct representative of the company, producing the collateral effect of positive company branding and development of a future candidate pipeline. A virtual sourcer can develop a relationship with potential candidates for future contact in a way that doesn’t always occur when sourcing through an agency.

1. When companies hire, they must rapidly develop and implement a ramp-up strategy. Having a pool of high quality virtual recruiters is a great way to offset one of the obstacles that companies face: how to identify, qualify, interview, offer, close, and onboard employees in a quick and efficient manner.

  • An at-the-ready pool of professional sourcing or recruitment professionals can alleviate unnecessary delays of days or weeks when starting the hiring process, and, consequently, to the onboard prospective employees. Since hiring managers often expect almost immediate results once they have an approved requisition (perhaps unreasonable expectations if the recruiter(s) involved have not managed that aspect properly,) the pressure for the recruiter(s) to produce is on. Most companies have time-to-fill metrics or at least a mental expectation of delivery, based on the level of the position and the relative difficulty of the search.
  • rmnw2The ability of a seasoned virtual sourcer or recruiter to begin producing results rapidly helps not only to maximize the timeline associated with the search, but also to reinforce the hiring manager’s expectations that the recruiting effort is moving swiftly to meet his or her needs. Simply put, after the position has been approved, getting a virtual sourcer or recruiter started can be as simple as following the company’s protocol for onboarding a contractor; usually a security check, email setup, ATS and/or job board access, access to any other ancillary tools such as InfoGist or Broadlook, and a process and protocol overview with the supervisor. This is minimal when compared to the search-for-hire approach for a new recruiter, especially if it involves relocation. Even without the ATS, job board, or other tool access, a seasoned search professional can begin to produce tangible and effective results almost immediately.

2. Virtual recruiters can also add to the effectiveness of an in-house recruiting staff and can save companies large sums in placement fees.

  • My first virtual sourcing experience validated a suspicion that I had held for some time: large companies often have immense databases brimming with talent, many of whom had never been adequately qualified against position(s) they had initially applied for, let alone other possible roles. I could retire a bit sooner if I had a dollar for every time a candidate told me “I’ve applied at this company several times, and you are the first person who has ever responded back to me.”
  • On the other hand, the time constraints of a typical recruiter’s day seldom leave the time necessary to adequately scour the ATS for the great candidates that are waiting to be discovered there. You would be surprised at how frequently this happens, and sadly, how often many of these positions go out to search for a sizeable fee due to a recruiter’s lack of time, or an inability to properly leverage an ATS search.
  • Paying a sourcer to scrub your database before authorizing an external search is worth every penny. In addition, it frees up the recruiter’s time to spend on customer service, building candidate rapport, and closing outstanding offers, where their time is best leveraged.
  • For the amount of a typical placement fee paid to a search firm for a $200K position, you could hire a dedicated virtual sourcer or recruiter for several months. By doing so you will provide not only continuity for assigned areas, but also a consistent message coupled with in-house credibility for the duration of the assignment. A virtual recruiter who represents only your company provides a level of familiarity and branding that most hiring managers and candidates find appealing. Contrast that to candidates being approached by external search firms, sometimes for the same positions, and the advantage of using a virtual recruiter becomes apparent.

i. Progressive Farmer Magazine. Best Places to Live in Rural America. March 2008. Jamie Cole.

ii. February 2005. Steve Hargis and Mia Jacobsen.

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