Brian Nordon is the first Sourcer for Zendesk in Dublin, Ireland. He typically hates writing in the third person. Brian is constantly trying to inject personality back into Sourcing in an age of templates and automation. He believes that AI is a funding category and that everyone should call it machine learning. Hyper-personalisation, proper use of ellipsis and lazy-man efficiencies are the keys to his heart. He loves finding ideal candidates and convincing them to work with him. When he's not sourcing talent, he can be found hugging coffee machines or writing stories that he uses to cheat the kindle store.